A new way to make memories.

Meet Benjamin Button. No, it’s not a Brad Pitt movie, it’s a camera that you clip on your kid to record their every precious adventure.

Is that even something you want to do? Well, the creators of the device launched a Kickstarter campaign this week, and it’s already fully funded — so there are obviously plenty of people out there interested in documenting little Brayden or Bridget’s every move.

The device is basically just a tiny camera that you can clip on your kid or on yourself (if you’re hanging out with your kid). It’s synced with an app that collects all the footage and automatically edits it, based on sound and activity recognition, and lets you share it with anybody.

It’s not totally dissimilar from gadgets like the GoPro, but it differentiates itself by being completely hands-free, lighter, and totally kid-safe — meaning both that it’s not a choking hazard and it’s indestructible enough to withstand the average toddler’s antics.

The pitch is that this will help you avoid missing all those important milestones: “We are living life full of firsts. From children’s earliest memories to leaving the house and setting up our own families — there are lots of special moments we want to remember for life.”

That makes more sense as an idea if you’re the one wearing it, since it’d more or less capture your child from your perspective. But what’s less clear is why you’d want to have endless footage from your kid’s vantage point.

Image: benjamin button

There’s been a recent spate of gizmos that track your baby more or less continuously, and while this device does have a nice promise, it could also be seen as overkill. As any experienced parent can tell you, you’ll rack up a very comprehensive selection of memories using your phone’s camera without even thinking about it.

Still, it’s a nice idea, and there are no doubt plenty of first-time parents who will think the $250 price tag (though at the moment you can buy one for $179 on Kickstarter) is a small price to pay for a complete record of their beloved baby’s existence.

And that can only mean one thing: there will soon be loads of second children who resent the fact that they didn’t get the same meticulous archive of their existence because mom and dad forgot to stick the button on them.